Privacy Policy

1. Our Commitment to Your Privacy

At Aura, we understand that trust is the foundation of every meaningful relationship — whether it involves selecting a piece of fine jewelry, investing in precious metals, or receiving a personalized beauty consultation. We treat the personal information you share with us with the same care, discretion, and attention to detail that defines everything we do.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website, submit consultation requests, make purchases, or communicate with our team. We encourage you to read this document carefully so you understand your rights and our responsibilities.

2. Information We Collect

We collect information that you provide to us directly, as well as certain data that is gathered automatically when you visit our website. The types of information we may collect include:

• Personal identification details — your name, email address, phone number, and postal address, provided when you submit a consultation request, create an account, or make a purchase.
• Transaction information — details of products or services you have purchased, payment method information (processed securely through our payment partners), and order history.
• Communication records — the content of emails, messages, or inquiries you send to us, including any preferences or requirements shared during consultations.
• Technical data — your IP address, browser type and version, operating system, device identifiers, referring URLs, pages visited, and timestamps of your interactions with our website.
• Cookies and similar technologies — small data files stored on your device that help us understand how you use our website and allow us to improve your experience.

3. How We Use Your Information

The personal information we collect is used exclusively for legitimate business purposes. Specifically, we may use your information to:

• Process and fulfill your orders, including shipping, invoicing, and post-purchase support.
• Respond to consultation requests and provide personalized recommendations for jewelry, precious metals, or beauty services.
• Communicate with you about your account, transactions, appointments, and any changes to our services or policies.
• Improve our website, products, and services by analyzing usage patterns and gathering feedback.
• Comply with legal obligations, enforce our terms of service, and protect against fraud or unauthorized activity.

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Your data is not used for automated decision-making or profiling that would produce legal effects concerning you.

4. How We Share Your Information

We may share your personal information with trusted third parties only when necessary to deliver our services:

• Payment processors — to securely process transactions. We do not store your full credit card details on our servers.
• Shipping and logistics partners — to deliver your orders safely and on time.
• Analytics providers — to help us understand website usage and improve performance. Data shared with analytics partners is aggregated and anonymized wherever possible.
• Legal authorities — when required by law, regulation, or legal process, or to protect the rights, property, or safety of Aura and its clients.

All third-party partners are contractually required to handle your data securely and in accordance with applicable privacy laws. They are not permitted to use your information for any purpose other than the specific service they provide to us.

5. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, secure server infrastructure, access controls, and regular security audits.

While we take every reasonable precaution to safeguard your data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to continuously improving our protections and responding promptly to any potential security incidents.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. Transaction records are maintained for the period required by applicable tax and accounting regulations. Consultation records and communication history are retained to ensure continuity of service and to honor any ongoing commitments.

When your data is no longer required, we securely delete or anonymize it in accordance with our data management procedures.

7. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may request that we correct any inaccurate or incomplete information.
• Deletion — You may request the deletion of your personal information, subject to legal retention requirements.
• Restriction — You may request that we restrict the processing of your data under certain circumstances.
• Portability — You may request your data in a structured, commonly used, machine-readable format.
• Objection — You may object to the processing of your data for specific purposes, including direct marketing.

To exercise any of these rights, please contact us at info@aurabloom.boutique. We will respond to your request within 30 days.

8. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies help us remember your preferences, understand how you navigate our site, and improve site performance.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may limit the functionality of our website and affect your experience.

9. Third-Party Links

Our website may contain links to external websites or services that are not operated by Aura. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any external site you visit through links on our website.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a person under 18, we will promptly delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please reach out to us at info@aurabloom.boutique. We value your trust and are dedicated to ensuring your privacy is respected and protected at every touchpoint.